• Managed Google Ads campaigns with monthly budgets exceeding €3,000, optimizing audience targeting, and creative assets to maximize ROI.
• Launched the company’s SEO strategy from scratch, including keyword research, on-page optimization, and link-building.
• Implemented email marketing campaigns using MailUp, and creating a contact database.
• Developed a custom reporting web app (HTML, CSS, JavaScript) with the support of AI tools, automating the creation of client-ready performance reports and saving the team significant manual effort.
• Defined KPI and conducted data analysis on user behavior to guide product strategies, the marketing goals and reporting.
• Collaborated with the sales team to refine cold calling scripts, enhance offer presentations, and align marketing messages with client needs, improving lead-to-deal conversion.
• I will plan strategic partnerships with companies, banks, and media outlets to diversify acquisition channels and strengthen brand positioning.

American company based in Turin with clients from all over the world. Entirely in English. Learned how to work B2B.

• Executed comprehensive SEO strategies, managing keyword research, link building, copywriting, and layout optimization for over 150 articles.
• Planned and produced social media content for YouTube, Facebook, and LinkedIn, leveraging AI tools such as HeyGen for faster video creation.
• Designed and managed email marketing campaigns through MailUp and CRM automations.
• Created UX/UI prototypes for company websites and a new software platform using Figma and Zeplin.
• Served as a Communication Manager, handling customer care through Intercom and social media, contributing to an increase in software reviews from 3.5 to 4.1 on Shopify and from 3.8 to 4.5 on Google.
• Conducted data analysis on customer and campaign performance to optimize the software and guide marketing communication strategies.

• Board Game Design: Illustrated and designed board games with a strong focus on visual storytelling.
• Editorial & Packaging Design: Developed branding, print materials, and packaging solutions.
• 2D Animation: Created 2D animations for record labels and music projects.
• Art Exhibitions: Exhibited artwork in various art shows across Italy.
• Social Media Strategy: Planned and managed digital strategies for Instagram and YouTube.
• Meta Advertising: Managed campaigns on Meta platforms, including budget allocation and performance optimization.
• Content Creation: Developed copy and visual storytelling to enhance brand engagement.
• Digital Strategy: Developed strategies for TikTok and Instagram – collaboration with Gocciole Pavesi.
• Multimedia Production: Edited videos, photos, and graphics to enhance brand identity and engagement.